Years Experience
Managed Spend
Avg. Savings
Vetted Suppliers
I've spent my career building strategic partnerships with major insurers, telecommunications companies, and financial institutions. Programs that delivered. Relationships that lasted decades.
I'm at Smart Source for one reason: capability without the bureaucracy.
Big agencies have the resources but can't move. Small shops move fast but can't scale. Smart Source sits in the sweet spot—$250 million in managed spend, 3,500 vetted suppliers, Fortune 500 clients—with the agility to actually get things done.
My philosophy is simple: The Perfect Fit. Whether you're managing millions or launching your first campaign, I bring the same expertise and attention. If we're not the right solution, I'll tell you upfront. When the fit is right—that's when we build something that lasts.
Your marketing spend is fragmented. Scattered across dozens of vendors, multiple departments, zero visibility. Every division buying independently. No leverage. No strategy. No one looking at the total picture.
Meanwhile, the chaos multiplies:
And right now? It's worse. Agency consolidation is reshaping the landscape overnight. Your contacts are gone. Your account teams are "transitioning." But your deadlines didn't move.
You need a partner who's not in the middle of their own chaos.
No layers. No gatekeepers. When you call, I answer. When there's a problem, I'm on it—not forwarding you to someone who "handles that."
If we're the right fit, I'll show you exactly how we solve your problem. If we're not, I'll tell you that too—and point you in the right direction.
Recessions. Pandemics. Supply chain meltdowns. Vendor failures at the worst possible moment. When things go sideways—and they will—you want someone who's been there.
I stay current with technology and market shifts—not chasing trends, but leveraging what actually works to deliver better results, faster.
From marketing portals to complex multi-channel communications, I bring enterprise-level sourcing and strategic thinking to every engagement. This isn't just product fulfillment—it's your marketing supply chain as strategic infrastructure.
"She didn't call because I had the lowest price. She called because she knew I'd pick up. And deliver."100,000 pcs. 2,700 drop ships. Executed. — The Mike Riddle
Everything I know about strategic brand partnerships, consolidated into a single playbook. No fluff. No pitch deck theater. Just what works—and why most companies leave money on the table.
If your marketing supply chain is fragmented, your vendors are underperforming, or you're tired of agencies who disappear after the contract is signed—this is for you.
No pitch. No minimums. Just a conversation about whether the fit is right.